Who we work with
We understand the automotive industry.
With years of hands-on experience across motorsport, service & repair, and e-commerce, we know the challenges—and opportunities—that come with running and scaling an automotive business. Our solutions are tailored to your business and built to handle complexity, drive performance, and deliver results.
Garages & Repair Shops
Streamline bookings, automate service updates, and convert more leads.
Detailers, Valeters & Wrappers
Fill your calendar, reduce no-shows, and drive repeat business on autopilot.
E-commerce Stores
Increase sales with high-converting websites, smart automations, and targeted ad
Dealerships, Manufacturers & Suppliers
Generate more B2B leads with intelligent outreach and streamlined follow-ups.
Tuners & Remappers
Turn web traffic into booked jobs with high-performing websites and automated quoting and customer service.
Tinters, Bodyshops & Paint
From first enquiry to after-sales follow-up, we help dealerships deliver a seamless customer journey.
we turn clicks into customers *
we turn clicks into customers *
we turn clicks into customers *
we turn clicks into customers *
we turn clicks into customers *
Results That Drive Your Business
Everything we build is designed to boost leads, streamline your systems, and grow your business.
Real-World Benefits
More Leads
Smart websites and follow-ups that turn visitors into paying customers.
More Bookings
Automated flows that keep your calendar full.
Websites That Convert
You don’t just need a website, you need one that sells.
Paid Ads That Perform
We run paid ads that bring in business, not just traffic.
Less Admin
Quotes, reminders, and updates, all automated for you.
Improved Customer Experience
Offer fast, consistent service without lifting a finger.
What We Build
We design and implement custom systems that help automotive businesses scale smarter, faster, and more efficiently.
Our Core Services
Website Creation & Optimisation
Fast, mobile-friendly websites built to convert traffic into customers.
01
CRM Setup & Automation
Track every lead, automate follow-ups, and never miss an opportunity.
02
Paid Ad Management
Full-service Meta & Google ads—strategy, creative, and landing pages included.
03
Social Media Content Creation & Management
Grow your presence with scroll-stopping content and expert campaign management.
04
Email & SMS Follow-Ups
Automated flows that follow up with leads, confirm bookings, and win back missed opportunities.
05
AI Chat & Customer Support Tools
24/7 AI assistants to handle quotes, enquiries, and support instantly.
06
AI Task Automation Flows
Automate admin, lead routing, team alerts, and internal processes with ease.
07
Custom Developments
Every business is different and we are here for that. If you have got a complex challenge or a unique workflow, we’ll work with you to design a tailored solution that fits your operation perfectly.
08
Real Results
Wayside Performance
Proven Systems. Measurable Results.
Client Overview
Wayside Performance is a leading UK-based tuning and performance parts business working across e-commerce and tuning services.
What We Delivered
- Custom CRM with automated customer flows
- Conversion-focused website audit and improvements
- 24/7 AI chat assistants for enquiries and lead capture
- Paid ad funnel with lead form integration
- Internal workflow automations for the team
The Impact
- 2x increase in website conversion rate
- 90% drop in missed enquiries
- Consistent month-on-month growth in bookings and parts sales
- 50% reduction in manual admin tasks
What we did for Hawkesbury Classic & Performance
- Custom CRM with automated customer flows
- Conversion-focused website audit and improvements
- 24/7 AI chat assistants for enquiries and lead capture
- Paid ad funnel with lead form integration
- Internal workflow automations for the team
The impact
- Instantly elevated their credibility with potential clients
- Gave them a polished brand image that matches the quality of their work
- Created a clear, easy way for new enquiries to come through
frequently asked questions
What kinds of businesses do you work with?
We work with all types and sizes of automotive businesses—from garages and tuners to e-commerce stores, detailers, and manufacturers. If you’re in the auto space, we can help.
Do I need to know anything about AI or automation?
Not at all. We handle everything for you—from setup to support—so you can focus on running your business. If you wish to learn more about the systems implemented then we can offer in-depth training on their logic.
What tools or platforms do you use?
We use a mix of industry-leading tools depending on your needs—including custom-built workflows, AI agents, CRM platforms, and ad integrations. If you already have some of these systems in place then we can normally integrate with them directly.
Can you improve my current systems, or do you only build from scratch?
Both. We can either optimise what you already have or build something completely new—it depends on what will get the best results.
Is there ongoing support?
Yes. We offer full ongoing support to keep things running smoothly and evolving as your business grows.
How long does it take to get started?
Once we understand your goals, we can typically begin within a few days. Timelines vary depending on project scope, but we move fast.
How much does it cost?
Every project is unique, so pricing depends on the scope and complexity of what you need. We’ll give you a clear, upfront quote after your free discovery call—no hidden fees, no surprises.
What does the onboarding process look like?
We start with a discovery call to understand your goals and discuss where we can help. From there, we map out your ideal setup, build the systems, and walk you through everything step-by-step. Most clients are live within 2–4 weeks, depending on the project. For more complex operations we may need to visit in person to really understand the challenges being faced.
Testimonials
“Chris understood what we were after and helped us create a really high-end feel website as well as helping us with social media content that actually looks and sounds like us. It has made a huge difference to our brand, we look far more professional and we are already receiving more enquiries through our new website”
Ryan & PaulHawkesbury Classic
“Our previous agency just wasn’t getting us the results so we tried Chris at Performance AI. He optimised our website and installed auto follow ups for quotes and then ran our Google ads to the page and we really have been blown away with the amount of jobs we are now booking in.”
RobRP Tuning
“Chris set up an email and SMS follow-up system for us in 3 days. We booked 4 extra jobs the first week.”
LewisLA Valets
